side menu icon

Brand Center

mail_32

Questions about branding? Email our communications team. 


upload_32

Upload a photo.

The words "Scout," "Scouts" and "Scouting" should never appear without the modifier "Girl," and each word should be capitalized.

Also, we are "Girl (singular) Scouts," not "Girls Scouts." We are a part of a national organization called Girl Scouts of the USA. "Girl Scouts of America" should never be substituted for "Girl Scouts of the USA."

Following are guidelines for using our council name:

  • "Girl Scouts of North-Central Alabama" should always have a hyphen between "North" and "Central."
  • When the full name of the council is used for the first time in a document, it should be followed by the abbreviation "GSNCA." Thereafter, the abbreviation may be used instead of the full name.
  • The word "council" is not a part of o​ur name. (For example, we should never refer to ourselves as the "North-Central Alabama Council.")
  • Capitalization is not necessary for the word "council".
  • Legacy Council names should no longer be used (i.e. please use Girl Scouts of North-Central Alabama instead of referencing Cahaba Girl Scout Council, Tombigbee Girl Scout Council, Girl Scouts of North Alabama or Cottaquilla Girl Scout Council.

The Girl Scouts of North-Central lockup consists of the three profiles (the logo) accompanied by the logotype ("Girl Scouts®") and council name set in specific proportions. Standard usage guidelines include:

  • They may be reproduced only from approved artwork. Other versions are obsolete.
  • They may never be redrawn, reproportioned, or modified in any way.
  • If a larger or smaller version is required, image must be reduced or enlarged so the proportions remain exactly as designed.
  • The symbols may never be pulled apart from the logotype and used as separate design elements.
  • They should not be shaded or screened.
  • The Girl Scouts of North-Central Alabama lockup should be used in its two-color format when possible: black words, and a green trefoil.  It is acceptable to use a solid black logo. It is also acceptable to use white words on a dark background.
  • When reproducing the service mark on a dark background, it should be reversed out (printed white).
  • If the logo will be placed on a one-color item (T-shirt or promotional item), the logo may be used in that one color – but it should all be in that color.  i.e., if it is a purple T-shirt with pink writing, the logo may appear in pink (including the trefoil).
  • The trefoil may be used alone, but it must always be printed in a shade of green as close to PMS 355 as possible.
  • The trefoil may not have any graphics or photos inside it.
  • Those wishing to reproduce the Girl Scouts of North-Central Alabama lockup  must submit a written request. A proof from a vendor must be provided (if applicable) to be approved as well.
    • A Marketing Agreement is required for outside organizations wishing to use our logo. Contact the communications department to discuss.

checklist2_32

T-Shirt Guidelines

Do :

  • Get the logo from an approved source (our website or email.) Other versions are obsolete.
  • Follow the logo usage and other branding guidelines.
  • Provide the vendor's proof to us via email for approval.

Don't:

  • Put artwork or words around the council lockup or trefoil. The Girl Scouts of North-Central Alabama logo should stand alone.
  • Manipulate the logo's colors. Use the logo usage guidelines to help you, or ask the communications department.​

download_32

Downloads

G.I.R.L. Wordcloud